London-based designer Alona Shelemy has been in love with the world of jewelry since she was a child. The daughter of a fine jeweler, Alona was at home surrounded by the most precious jewels, which her father thought were too beautiful to sell. This leaves her mother with an amazing collection that Alona will dress with regularly.
Growing up, Alona was always interested in fashion and worked for luxury fashion brands after graduating from her Design Management degree. But something was missing... To be more creative, Alona returned to her family tradition and trained as a jewelry designer at the Gemological Institute of America in New York. This gave her the opportunity to rediscover her true passion - jewelry design. Alona has chosen to move away from her fine jewelery heritage, but has used her skills and knowledge to create her own collection. Alona's product line uses a range of mixed metals in different finishes to create an unrivaled freshness. Drawing inspiration from her Middle Eastern and European background, By Alona specializes in reimagining lost treasures of the Mediterranean as effortlessly stylish luxury. Alona's collections have been featured in top publications around the world and are sought after by celebrities, models and fashion influencers.
