Daisy London originated from IBB, the largest jewellery group in the UK, born out of love, beauty and exoticism and a passion for adventure. Every collection has a story inspired by what we love and cherish, not just an accessory. We try to make sure we capture these elements in the initial design until the product is finished. Whether you're making a Daisy bracelet at a festival, doing yoga practice, or simply retreating to your favorite coffee shop, our Daisy collection is perfect for every part of the girl's world.
