The birthplace of Daisy London is a beautiful coincidence:When Brown Sugar dominates the radio hours and romance movies fill the theaters.Daisy London founder James Boyd Noel’s son James took a five-star cruise ship from Melbourne, Australia to the UK.
He chose London's legendary Portobello Street to open a shop specializing in imported Mexican jewelry for rabid hippies.And Portobello Street is the holy land of love in "Notting Hill", with a natural romantic factor. Daisy London boldly integrates jewelry with Buddhist symbols, combining Eastern philosophical Zen and Western freedom and openness, inadvertently planting a romantic seed.So Daisy London was born out of love, beauty and exoticism, and a passion for adventure.
