The birthplace of Daisy London is a beautiful coincidence:
At a time when Brown Sugar ruled the radio slots and romance flicks filled movie theaters.
The founder of Daisy London, James Boyd Noel’s son James, traveled across the ocean from Melbourne, Australia, to the UK on a five-star cruise ship.
He chose London's legendary Portobello Street to open a shop specializing in the sale of imported Mexican jewelry to the fanatical hippies.
And Portobello Street is the holy place of love in "Notting Hill", which has a natural romantic factor. Daisy London boldly integrates jewelry with Buddhist symbols, combining Eastern philosophical meditation with Western freedom and openness, inadvertently planting a romantic seed.
So Daisy London was born out of love, beauty and exoticism, and a passion for adventure.
