Hat Attack is a label focused on casual and classic styles, offering trendsetting collections for over 40 years. Hat Attack was founded in 1981 by BJ and Bill Gedney, a young entrepreneurial husband and wife team. Inspired by their passion for creating contemporary yet timeless pieces, BJ and Bill started Hat Attack in a studio apartment in Manhattan, and together they created a high demand for quality craftsmanship at affordable prices. Hat Attack is synonymous with design and ease of use, launching two collections each year that set the tone for new arrivals in hats and accessories. Each season, Cooper and the design team draw on personal passions and inspiration from their travels, passions and color tre
