Hip Optical's philosophy is simple: provide high-quality, high-end designer eyewear at breakthrough prices. We believe prescription eyeglasses are a right that anyone should have, and more importantly, eyeglasses are an incredible expression of individualism that should be wholeheartedly encouraged. We hope you enjoy our high quality products, low prices and unique designs. That's what we're here for, and while the big eyewear companies may not like it, we're not going anywhere.