Jennifer Snowden founded James Ascher in November 2017. James Ascher's main goal is to provide women of all ages and all demographics with something affordable yet very stylish and unique, because I believe that while our clothes don't define us, it's when we feel good about the way we are , they definitely add a sense of self-confidence. James Ascher's mission is to provide dedicated one-on-one customer service, making the small shopping experience the perfect match for the big shopping experience.