Maui Jim started in 1987 as a small business selling sunglasses on Ka'anapali Beach in Lahaina, Maui. Seeing a market need for technology that would protect the eyes from harsh glare and harmful UV rays while bringing the island's vibrant colors to life, we designed our revolutionary PolarizedPlus2® lenses. Our original Classic Collection of 7 styles has grown to over 125 sunglasses, all polarized and provide 100% protection from harmful UVA and UVB rays, and over 125 eyeglasses.