Spark*l was founded on the idea that fashion is versatile, and that even extends to our smartwatches. Due to the lack of watches in the market, Spark*l started like most companies. We create for ourselves what we want. We created a watch band that is a purely functional replacement for the Apple Watch rubber band. We started incorporating designer canvas into our bands and we found an amazing way to combine the luxury of designer canvas with the modern bohemian vibe of our bands.