30A is the official and original BEACH HAPPY® brand! Inspired by the winding two-lane roads along Florida's Gulf Coast, 30A shares eco-friendly products and stories to celebrate our beach-town lifestyle. 30A Gear was founded in Santa Rosa Beach, Florida in 2007 by Mike Ragsdale. Our 30A family's mission is simple: share stories of joy on the beach, and hopefully we'll inspire others to live the lives they've imagined.