30A IS THE OFFICIAL ORIGINAL BEACH HAPPY® BRAND! Inspired by the meandering two-lane roads of Florida's Gulf Coast, 30A shares eco-friendly products and stories to celebrate our seaside town lifestyle. 30A Gear was founded in 2007 by Mike Ragsdale in Santa Rosa Beach, Florida. Our 30A family's mission is simple: to share happy stories on the beach in the hope that we can inspire others to live the life they imagined.