We believe in the magic of childhood—you'll find it in every Alice + Ames style. From dancing, climbing and jumping to everything in between, our soft clothing is designed for the best moments of childhood. With gorgeous colors and fun patterns, they will be perfect for every occasion.
At Alice + Ames, we believe that childrenswear should be designed for the best parts of childhood. That's why we set out to design clothing you and your little ones will love. We were started in 2015 by a mom of three daughters who creates playful yet comfy clothing that she and her daughters love. Since then, Alice + Ames has grown to design clothing that carries through all the adventures of childhood. From dancing in the kitchen to climbing trees in the front yard to snoozing on the couch, we craft each style with the best parts of growing up in mind. Whether dancing or racing, each piece of clothing is designed to move with your child. With beautiful color palettes, attention to detail and the softest fabrics, each style perfectly balances comfort and design and is designed to last years of rough-and-tumble fun.