Joah Love started back in 2008 with designing a line of childrenswear that was cool and locally made. Started by two friends, the name comes from the first two letters of their names, Joy and Ahyoung, and is a nod to Ahyoung's Korean heritage - the word Joah means "to like something". Loved by boys and girls, Joah Love is made from the softest jersey fabric; pre-shrunk of course and always has that amazingly soft vintage feel that has become the beloved and defining element of everything Joah Love.
