BareMinerals is the No. 1 mineral makeup brand in California, with a history of more than 30 years. It has created a precedent for powder foundation and is very popular in Europe and the United States. In bareMinerals Bei Ming's dictionary, cosmetics are also skin care products. Its patented mineral formula subverts the traditional concept of the makeup industry. Its flagship mineral foundation has won the best foundation award from more than 100 popular women's magazines in the United States, and a bottle is sold every three seconds in the United States. Introduced by international chain department stores such as Lane Crawford and Harvey Nichols, it has become one of the top five makeup brands.