Kim has always dreamed of having her own skincare line, and despite her years of experience in the New York beauty industry, she never found a truly unique, pure and natural ingredient that would deliver effective results. We love healthy skin and blooming flowers, so we combined the two for on-the-spot skincare. Bloomeffects' clean, safe, highly effective formula is infused with our breakthrough Dutch proprietary Dutch Tulip Complex to give skin the coveted youthful glow while helping to protect our precious environment. Bloomeffects is not only inspired by the beautiful flower fields of the Netherlands, but also by the rich culture and history of the Netherlands.