Doll 10 Beauty doctors develop cruelty-free formulas and clean ingredients that complement high-performance beauty. Doll 10 Beauty believes that by spending 10 minutes of "me time" every morning, we can all write our own beauty stories. Maybe that means putting on your boldest lipstick or a few coats of mascara, maybe it's a face full of glamour! We believe that 10 minutes of self-care will write the story for the rest of your time. As a Doctor developed brand, it's more than just makeup to us. We want to make our community feel beautiful by creating products designed as beauty solutions, powered by clinically proven ingredients.