Back in 2007, men's grooming brands were either too expensive or too reliant on chemical formulas. Ritch Viola knew there had to be a better way. Working out of a small office in San Francisco's Hayes Valley, Ritch set out to bring clean, affordable grooming products to the rapidly expanding men's market. After connecting with a contract manufacturer with expertise in clean formulations, Every Man Jack was born. Working first with Target, we launched 15 of the brand's original products, formulated with as many natural ingredients as possible.