"Eyoko" was designed and founded by Max Leykind (the founder of Hard Candy) and his wife Nina in London, England in 2000. Eyeko is the Japanese name of their lovely daughter. The packaging is pink and tender, and the appearance of Kawaii is full of strong The strong Japanese taste, especially the signature logo of the girl with big eyes and pretty eyelashes and the cute "yummi dog", has fascinated British girls as soon as it was launched.
Eyeko's fans, whether they are supermodels or Hollywood film stars, can't be counted one by one... Britney Spears is a big fan of Eyeko's Pretty Sister Slender Mascara.