Kash Beauty is the cosmetics brand founded by Ireland's most popular beauty blogger, Keilidh Cashell, aka Keilidh MUA. Keilidh hit the Irish beauty scene in 2015 and her career has continued to skyrocket since, with highlights including winning Best Beauty Influencer at Xpose 2018. Keilidh brings extensive industry experience and a unique understanding of brands, products and audiences. Her expertise has been poured into developing her own brand, KASH Beauty, from the ground up. KASH was founded in 2019, first launching the iconic Secret Treasure collection. KASH is constantly developing new luxury items to stay ahead of the market and set trends, just as Keilidh always does.