We've all experienced hair loss firsthand. So Keep It Anchored teamed up with a team of dermatologists and hair scientists to create this new approach. Prove It Works Before Promising It Works - We've clinically tested KeepItAnchored in the US and stress tested it in New Zealand, where daily stress causing hair loss is some of the highest in the world. Just like daily sunscreen helps keep your skin looking healthy and vibrant, we now know that daily scalp care can help keep your hair healthy and full by reducing oxidative stress on the surface of your scalp.