L'OREAL PARIS is one of the well-known and long-established popular cosmetic brands in the L'Oreal Group. It mainly produces hair dye, hair care, make-up and skin care products. Its outstanding quality has always been favored by beauty-loving women around the world. With the precise positioning of "luxury within reach" and strong product research and development as the background, a large number of new products are launched every year, supplemented by a comprehensive promotion strategy, emphasizing "personal experience", L'Oreal Paris has maintained excellent results in China, and has become a The usual brand of many new rich.
The cosmetics industry is known as a "sell hope in a bottle" industry. To a certain extent, cosmetics companies are brand management companies, and L'Oreal Paris is undoubtedly one of the more successful brands in this industry.