At LATHER, we have pledged from the beginning to never use synthetic fragrances in any of our products. But we won't stop there. We are 100% committed to spreading the secrets of the fragrance industry to our community. We believe you as a consumer have the right to know exactly what your skin is like. We work hard, using advanced resources and technology, to bring you and our community products that you can feel real in your own skin. Founder Emilie brought her passion for wellness and aromatherapy to life at LATHER, opening the brand's first store in Pasadena, CA in 1999.