LOUM Beauty adheres to the highest standards of cleanliness and our products are certified 97-99% natural. Our "no" list is long: Our formulas are free of 2,800 ingredients considered toxic or harmful, including parabens, sulfates, phthalates, mineral oil, formaldehyde, and phenoxyethanol and other stimuli. From ingredients to preservatives to colors, being clean and non-toxic is an important part of our credo. Being ethical in our formulations is as important as cleanliness. You won't find conflict minerals or mineral colorants in our formulas, and our suppliers share our commitment to being cruelty-free and vegan. Our ethical commitment has earned us prestigious recognition from the Leaping Bunny and the Vegetarian Society.
