At MOB, clean, sustainable, cruelty-free and vegan formulations are product requirements, and with our deep roots in research and development, we are confident we can deliver on these values without compromising performance. We take a product-first approach and never settle for anything less than professional performance makeup, which means high payoff, high pigment load, smooth and easy-to-blend texture, no 'shedding', and long wear. Every formula and shade is painstakingly tested and perfected before launch, and our products are named in numerical order after each product is approved.
MOB Beauty has its own MOB laboratory, where our team of chemists and product innovation experts have the freedom and flexibility to create every day. We are committed to continuous formula innovation, and we never stop exploring new technologies and raw materials. We are constantly developing, testing and experimenting with new technologies.
