Motives Cosmetics was launched in 2008 under our parent company, Market America, Worldwide, which was founded in 1992 and has cumulative worldwide sales of over $8.9 billion. Encouraged by her husband JR Ridinger, Loren Ridinger decided to launch a cosmetics line based on great products and big dreams. Our main principles are based on creativity, innovation and entrepreneurship.
Through cutting-edge technology and attention to quality, Motives is a world leader in the cosmetics industry. Motives are worn by some of today's hottest celebrities and are a favorite of makeup artists, models and photographers. We strive to make it possible for people everywhere to look and feel beautiful from the inside out, and to give people an opportunity to live the lifestyle they have always dreamed of.
