Pat McGrath Labs, a brand that belongs to the kingdom of color, is also a brand created by McGrath, the global chief makeup artist of MaxFactor. Over the past decade, Pat has not only injected new connotations into makeup, but has also created a series of contemporary classic looks. In the mid-90s, the natural style returned, and she reintroduced bright colors such as jumping turquoise and bright orange red into women's makeup. She also created a variety of new fashion trends, such as thick brows and matt skin. Pat McGrath has always been regarded by the cosmetics industry as a trendsetter of the future.
