Proactiv, also known as Proactiv Solution, is an American skincare brand developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and was launched in 1995 by California-based direct selling company Guthy-Renker, a celebrity endorsement of the Lines include moisturizers, body washes and hair care products, but the brand is best known for its three-step acne kits consisting of cleanser, toner and lotion. Proactiv+ is a reformulation of a three-step kit, launched in 2013.
