Seiso JBeauty: Skincare Minimalism, Rediscover the Simple Path to Healthy Skin! Our name, pronounced SAY-soh, was inspired by the third of five principles in the Japanese 5S philosophy. The Seiso principle means "clean, neat, elegant". The 5S concept emphasizes daily improvement, eliminates unnecessary, and focuses on quality essentials. Our modern range is based on the well-established Japanese science of skincare. We utilize patented technologies, advanced formulas, skin-friendly textures and clean, sophisticated packaging. We follow a unique Japanese approach to skin health: rejuvenating the skin. Our focus is on product performance, innovation, safety, sex appeal and quiet luxury. We deliver measurable results, lasting improvements, and skin care products that stand the test of time. Our goal is to make bare skin beautiful. Formula, packaging and 100% made in Japan.
