Rakuten USA Rakuten was originally an online store for electronic products in the United States - Buy.com, which was later acquired by the Rakuten Group. It was integrated by Rakuten and launched as a comprehensive online shopping mall for Rakuten to enter the US market. Rakuten Rakuten US official website sells products including electronic products such as computers, office equipment, software and other products, baby products, bags, books, clothing, shoes, beauty and health, household goods and outdoor, jewelry, movies, music, music equipment, pets, Sports, video games and other products. Rakuten USA also implements a member purchase rebate system, and the points can be used to deduct future product purchases.
