American Giant was founded at a moment of opportunity: We were dissatisfied with the way clothing was made, and encountered new technologies that enabled smaller supply chains and selling directly to people like you via the Internet. We jumped at it, believing we believed that through ingenuity and innovation, we could swim against the tide and do it better. We started here: by making better hoodies (and later jeans, t-shirts, etc.) with honest, humane values. So when you buy from American Giant, you invest in our values.
