For 15 years, Apricot has come a long way. When founders Philip and Sophia opened their first Apricot store, they never dreamed that their playful prints and approachable designs would grow into a global brand. Although we already have over 1200 stores worldwide, we still manage to maintain our creative family atmosphere. Taking inspiration from travel, nature and our vibrant home city of London, we wanted to create beautiful wearable collections that tell a story. We strive to deliver the effortless design, unique printing and exceptional quality that are so important to Apricot customers.
