Ariat, a company originally founded in 1992 by passionate equestrian Beth Cross, is named after the United States Horse Racing Secretariat. It's a reminiscence of Beth's childhood, working on a thoroughbred horse farm in Pennsylvania as a young girl. Known for its innovative, stylish, high-quality footwear and apparel, Ariat is synonymous with the equestrian and rural markets. From festivals to country shows, competitions to everyday wear, Ariat has the perfect outfit for all occasions.