Arula was founded to raise the bar on the mid-to-large shopping experience and eliminate industry standards. Arula celebrates the things that make you unique, finding beauty in the details and elegance in the small moments of every day. We believe that feeling beautiful has a halo effect and true connection happens through mutual upliftment. Your beauty inspires us from the inside out, and we're here to celebrate you—every moment, every day.
A'Beautiful Soul started as a label in the Altar'd State, and because of you, we've grown into our new brand, Arula. We strive to always be truthful and always listen to you. Don't worry - your favorite clothes haven't changed. We think the new name captures the unique essence of our brand. We seek to inspire and empower you through fashion and community, while supporting our mission to stand out in the world.
