ASOS is a global online retailer of fashion apparel and beauty products founded in 2000. ASOS's design style is very big. ASOS's "imitation star clothing" has caused a sensation in the whole of England. Last year alone, ASOS's sales reached 81 million pounds. According to Nick Robertson, executive manager of ASOS, knockoffs of supermodel Kate Moss, dubbed "the world's best-dressed woman", are among the top-selling items on the site.
