Back Beat Co. is a California-born apparel label owned by WOC that focuses on ethically crafting basics that aren't boring. We use organic, recycled and other low-impact fabrics to create highly comfortable and fun styles that pay homage to old-school surf and skateboard culture. At Back Beat Co., we don't believe in perfection. We believe in giving af*ck, being realistic about the expectations we set for ourselves, and doing better season after season by employing the best low impact practices. We recognize that ethics and social responsibility are not one-size-fits-all.
