Benetton is a brand of Benetton Company. It was established in 1965. At first, it mainly produced hand-knitted pullovers. Later, it launched casual wear, cosmetics, toys, swimwear, glasses, watches, stationery, underwear, shoes, household items, etc. Mainly aimed at mass consumers, especially young people and children, it is designed and produced by chief designer Julianna Benetton (born in 1938) and more than 200 designers. Fully reflecting the values of a new generation of young people, in the field of casual clothing production, it keeps pace with Esprit in California, USA.
