BIFFI BOUTIQUES was born in the second half of the 60s, formed by two sisters, Rosy and Adele Biffi Intuition, who opened their first two boutiques in Milan and started looking for the most creative and creative fashion ideas all over the world. A true fashion pioneer with impeccable instincts, Rosy discovers emerging Italian and foreign fashion designers who will become real celebrities. Her keen eye for new talent underpins the company's success and the international reputation of the BIFFI brand.