The Australian brand Blue Illusion is a brand aimed at "women over 40". It was founded in 1998. Its first store opened in Melbourne, focusing on French clothing, dedicated to the pursuit of modern women's personal style. They were founded 20 years ago in Melbourne, Victoria by Donna & Danny Guest with the dream of creating a boutique that celebrates the spirit, passion for life and tolerance of women. Today we are still in over 100 boutiques in Australia and New Zealand, with fashion, lifestyle and community as the pillars.
