Blue Vanilla is a London-based women's fashion brand offering fast fashion at high quality and affordable prices. Our mission is to "never get bored with new things", so every day you can find many styles and new arrivals online! Our promise to you is at least 20 new styles every day. Since we ship in 150 countries around the world, our UK-based design team is committed to delivering the most on-trend products worldwide. Bluevanilla.com aims to provide the best shopping experience, helping customers create their own style; not just shopping for fashion.