DKNY was founded by Donna Karen in 1984. It is an urban fashion brand in the United States. It mainly targets mature, noble, sexy and confident urban women as its target consumer group, and aims to meet the needs of the public for work and life. Products include clothing, glasses, hats, leather goods, footwear, underwear, accessories, perfumes, etc. The colors, styles, and structural proportions of clothing are unique, especially for young people.