Ellesse is an Italian high-end sportswear brand. Over the years, it has led the market trend with its innovative, fashionable and sophisticated design, and has been widely respected by all walks of life. Ellesse has sponsored more than a dozen national ski teams, including the 1998 Olympic gold medalist Jean-Luc Cretier of France, and the World Cup-winning Italian football team. In 2006, Ellesse became the official apparel and sneaker sponsor of the Paris Open and the Queen's Cup Lawn Tennis Tournament in London. In the summer of 2007, Italian sports brand Ellesse announced the appointment of Taiwanese musician Jay Chou as its watch spokesperson in Hong Kong, Mainland China, Macau and Southeast Asia. Ellesse adheres to the passion and spirit of Italians to pursue originality. Whether it is in sportswear or watch design, they are brave to try and make breakthroughs. In the process of creation, they combine the two elements of function and fashion to give each product a unique personality. The new ellesse watch advertisement is based on the theme of sports, and through Jay's unique interpretation, it shows the personality and spirit of the brand "Perform with Style".