HisRoom - The world's premier online lingerie authority™. When Tomima Edmark founded HerRoom, an online lingerie resource for women, she realized that men could benefit from the same shopping experience. Thus, HisRoom was born. Men no longer have to buy 3 packs at the supermarket or spend tedious hours at the mall. Over the years, we have added more product lines, including swimwear, activewear, sleepwear, shapewear and socks. And many features to make shopping as easy as possible.