In 1978, two New York City artists sent the fashion world into a frenzy by dyeing a pair of padded shoes in the colors of the rainbow! Vogue recommended them and Henri Bendel was the first customer. These shoes, dyed in exotic colors, are selling like hot cakes. Next, the two artists turned their attention to the tights department, where HUE has evolved commodity leggings into fashion accessories by adding rich colour, print and texture.
From humble beginnings over 4 years ago, HUE has grown to become the number one brand in loungewear and a leader in sleepwear. A market pioneer, HUE has created innovative products from the colorful leggings of 40 years ago to today's reversible leggings. HUE is constantly creating, rethinking and innovating fashion. This is where the ordinary becomes extraordinary!
