IRO (Iro Paris) IRO is a French luxury designer clothing brand, founded in 2004 by brothers Laurent and Arik Bitton, veterans of the music industry. It mainly provides high-end ready-to-wear men's and women's jackets, denim apparel and accessories. IRO ingeniously combines Parisian fashion and chic style with rock charm. The clothing style is inspired by street culture and punk music. The popular items launched every season include rivet decoration, ankle boots, flowing dresses and casual wear T-shirts.
