Joseph is a fashion brand from a local British designer, established in 1972. Known for high-quality knitwear and modernist workwear, the brand's designers have won the British Fashion Council's 'Knitwear Designer of the Year' award four times. Compared with brands such as LV, Gucci and Prada, the brand Joseph may be unfamiliar to most consumers, but in fact, it is a brand that is deeply loved by the British. In 2012, a survey of 40,000 British women launched by the fashion trend website Dressipi showed that 9% of the women who participated in the survey selected high-end brands Joseph and Chanel as their favorite design brands.
