LOCAL BEACH was born in 2016 in Lauren's garage in the coastal town of Encinitas, California. Lauren is passionate about creating and sharing all things she loves, and loves bringing her Southern California design ideas to life. Now, after five years of thoughtful growth and nurturing, the mom-owner family owned and operated brand can be found coast to coast. Our goal is to give regular folks like us the ultimate setup they need to have the best beach experience and make memories in style.