Luca + Grae was founded in mid-2016 by online content creator and influencer Aspyn Ovard. With a philosophy of effortless style and the modern cool girl, LG strives to create an experience that embodies everyday, wearable classics while perfectly balancing fashion and trends. We love and embrace our everyday basics and bring that "it girl" feel to you in styles you love. We embody dreams, ambition, determination and truth with understated beauty. Our vibe is to be anything and everything we curate our lives, to be the girl next door and world traveler, to inspire and be inspired. LG's community and activism knows no bounds. We strive to be the girl inside us, and it goes without saying that style is everything.
