Founded in Istanbul in 1991, Mavi is recognized as a highly successful global lifestyle brand rooted in 30 years of denim expertise. Mavi, which has been publicly traded since 2017, operates in 34 countries including Turkey, the US, Canada, Germany, Russia and Australia, selling its products through some 4,500 points of sale, including 456 Mavi stores.
Mavi's trusted brand image translates into high quality and strong pricing power, with products positioned between the core high-end and the high-end of the ready-to-wear market. The Perfect Fit philosophy guides Mavi to design jeans that perfectly fit customers' lifestyles, body types and quality expectations. Mavi ranks among the world's leading premium denim brands and is the lifestyle brand of choice for both women and men.