Miss Selfridge UK belongs to Arcadia, a major British seller, and is the sub-brand of Top shop in the UK. Miss Selfridge is more inclined to the cute design of girls, highlighting the energetic fashion style of girls. It is widely loved by girls in the UK and is currently in the UK. Already has more than 120 chain stores, has landed in Asia, Singapore, Hong Kong and Japan. In the selection and application of colors, patterns and materials, it is lively, bold and young, and the price is fixed within the shopping ability of teenagers, which is very suitable for young female consumers who are pursuing fashion.