ModCloth is an online sales website in the United States. It is an online retailer of clothing, accessories and decorations. It sells retro-style clothing for young women through an exquisite website, mainly with independent designs and high-end products. ModCloth allows independent designers to publish their own design works on its website, and users can vote and comment on these works, and the design works that have attracted more users' attention can enter mass production for users to purchase, thus receiving undeserved attention. Feminine users who don't like retro-style clothing and some independent designers are less popular.